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Highly resourceful and motivated business professional seeking a long-term career path managing in a dynamic problem-solving environment. Ten years of experience building brands and driving bottom-line results in a highly competitive arena. Creative-minded and able to quickly react to rapidly changing circumstances and market forces.

06/16 - Present

Emerald Emblem

President

  • Founded company and established recurring revenue streams through personal network and inbound and outbound marketing campaigns, including direct, social, and affiliate marketing.
  • Responsible for delivering high quality creative materials and content marketing campaigns for our clients.
  • Remotely manage a team of creative professionals, including content writers, developers, programmers, and graphic designers. Provide effective leadership and facilitate communication for this diverse team.
  • Designed and implemented a full suite of branding materials for several major clients, including web design, logo ideation and design, digital presentations and pitch decks, business cards, and stationary.
  • Create turnkey eCommerce solutions, including the development of online stores with more than 40,000 active SKU’s. Train clients to manage these solutions, add new products, and provide customer service.
  • Developed and launched a professional-grade online course for a client. Course includes 10 hours of video lessons, keynote slides, interactive quizzes, and achievement milestones. Content distribution and payment processing systems are fully integrated, client is now able to monetize the course several times a year.
11/11 - 06/16

Med-Care Diabetic & Medical Supplies, Inc.

Operations Manager

  • Negotiated, secured, and maintained a Medicare Part D contract with Humana worth upwards of $26MM annually. Contract demands continual adherence to the highest quality control standards in the industry.
  • Designed, configured, and managed inbound and outbound pharmacy IVR for a call center of 60 agents.
  • Developed key reporting metrics on agent productivity and call dispositions, linking these to financial analyses to help identify and target missed revenue opportunities for future Five9 campaigns.
  • Dynamic reporting included pivot tables on agent productivity and call dispositions, linking these to financial analyses to help identify and target missed revenue opportunities for future campaigns.
  • Integrated Five9 with pharmacy technician agents to facilitate patient calls while improving employee accountability and professionalism. Was responsible for workflow efficiency, and quality control.
  • Analyzed financial data, performed cost-benefit analysis, reported to CEO, CFO, and COO daily on sales, expenses, profit, inventory management, product and industry trends, and employee productivity.
02/11 - 11/11

Silverbackups, Inc.

Founder and CEO

  • Founded company and built it to an average of over $10,000 in sales per month.
  • Developed and managed 15 different product lines designed to serve the needs of several market segments.
  • Continually marketed products to thousands of targeted potential customers via print, mail, and electronic marketing campaigns, new user acquisition campaigns, SEO, and via custom packaging for products.
  • Designed and executed channel strategies for acquiring repeat customers with varying product needs.
  • Served as primary point of contact for customer acquisition, sales, customer service, shipping, and returns.
  • Was responsible for day-to-day accounting, purchasing, manufacturing, shipping, and website maintenance.
04/08 - 02/11

Electron Solar Energy

Palm Beach and Broward Division Manager

  • Designed, executed, and reported on annual marketing plan consisting of print, email, web, social media, direct sales, special events, and trade shows, increasing sales from $2 million (2008) to $7 million (2010).
  • Was responsible for bidding department; composing and organizing all documents related to city, state, and federal bids, follow-up, travel to bid location and defense of bids, explanation of design and engineering. Secured several multi-million dollar LEED Certified projects throughout Florida.
  • Managed all aspects of a subsidiary company, including purchasing, production, sales, product management, accounting, marketing, shipping, P&L reporting, and the development of a large online store.
  • Prepared for and managed 8-10 trade shows per year; including booth design and set up, branding strategy, team management, lead generation, communication of our value proposition, follow-up, and closing.
  • Trained 30 employees on the use of Customer Relationship Management software, entered and organized leads from trade shows, helped salespeople set up their calendars and keep contact schedules.
  • Conducted in-home sales presentations focusing on the features, advantages, and benefits of going solar.
10/07-04/08

HeatUSA

Call Center Sales Agent

  • Facilitated new accounts by working as an agent in a call center environment.
  • Consulted with potential clients daily, with a focus on identifying their needs, educating them on the services we provided, and providing solutions to lower their overall costs.
  • Managed relationships between active clients and partnered third-party companies to ensure that all contract terms were enforced and all parties were satisfied.
  • Maintained daily communications with large and small corporations as needed to address client concerns.
  • Consistently achieved and exceeded sales goals implemented by company leadership.
  • Designed and pitched marketing strategies intended to help grow our customer base.
  • Trained new employees on the call center environment, effective sales techniques, maintaining positive business relationships, and identifying potential clients via targeted marketing strategies.
2005 - 2007

Rensselaer Polytechnic Institute

Troy, NY

Master of Business Administration
May, 2007
Concentration in Management

2001 - 2005

Siena College

Loudonville, NY

Bachelor of Science
May, 2005
Majored in Marketing & Management

Project Management Professional (PMP)
Certified through Project Management Institute (PMI), 2016

“Building Brand Community Among Ethnic Diaspora in the US: Strategic Implications for Marketers,” Michael Quinn and Raj Devasagayam, Journal of Brand Management. November 2005.

“Marketing to Asian Indians in the USA: Strategic Implications for Marketers,” Michael Quinn and Raj Devasagayam, Exploring New Frontiers in Marketing: 2005 Annual Conference Proceedings, Marketing Management Association, eds. Michelle Kunz, Dee Ann Larson, and Judy Wiles, 96-101.

2005 MBAA McGraw-Hill/Irwin Distinguished Paper Award for Best Overall Paper on Conference Theme.

Proficient with McKesson Pharmacy Systems, CarePoint Guardian, Five9 Call Center Software, Microsoft Project, NHIN AbsoluteAR, SalesForce, Peachtree Premium Accounting, Sage ACT, Adobe Photoshop, Microsoft Office Package, SPSS, Web Design in HTML, PHP, and CSS, WordPress, and Social Media.

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